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Department of Electronic Media and Mass Communication

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About the Department

Established in 2007, the Department offers two courses: M. A in Mass Communication, and M. Sc. In Electronic Media. The major objective of the Department is to train students in the spheres of journalism, television production, radio production, advertising, public relations, film studies, digital media and photography. Our aim is to nurture cutting edge media professionals with effective communication and critical thinking skills. We work towards preparing young minds with a strong foundation in values and principles, who proactively intervene in the development of a just and humane society. ACTIVITIES Print/Television/Digital Journalism To aid in practice-based journalism, the Department brings out a student’s practice journal titled ‘The Inquirer’ and also runs a digital version ‘The Inquirer’ which can be accessed at http://www. puinquirer.edu.in/Television & Radio Production Students produce documentaries and short duration video programmes. They engage with socially relevant media projects. Likewise, students produce programmes for Puduvai Vaani, a FM Community Radio station of Pondicherry University. They also facilitate the community nearby to produce programmes thereby ensuring community participation. Students also produce experimental videos and audio programmes along with podcasting.Photo Journalism/Photography Students are offered intensive training on photo journalism and are encouraged to organize exhibitions. In addition, they are exposed to different types of photography.Guest Lectures and Workshops Students produce documentaries and short duration video programmes. They engage with socially relevant media projects.Photo Journalism The students are offered intensive training in photo journalism and are encouraged to organize exhibitions. Guest Lectures and Workshops Enrichment lectures by national and international media professionals and academicians as well as workshops by media practitioners are organised on a regular basis to amplify the theoretical and practical knowledge of students on various topics related to media and communication.MOUs and Collaborations MoU has been signed between the Department of Electronic Media and Mass Communication, Pondicherry University, Puducherry, India, and UFR INGEMEDIA of Toulon University, Toulon, France. The MoU makes it possible to have students and faculties exchange, collaborative conferences, coguidance of doctoral students between the two universities. Another MoU has been signed with IGNCA (Indira Gandhi National Centre for the Arts), New Delhi. An MoU has been signed with JIPMER and Puduvai Vaani, Community Radio station of Pondicherry University.
About Head
Assistant Professor

I have been teaching media and communication studies for two decades now. I joined as Assistant Professor in the Department of Electronic Media and Mass Communication in 2009. Prior to that, I worked as subeditor in The New Indian Express and later as senior subeditor in The Hindu, two leading English dailies in India. I also worked in the e-learning domain as Senior Instructional Designer and Content Head in IT firms. My areas of interest include digital cultures, digital journalism, algorithmic bias, and affect, subjectivities and technologies. I am also editing an online open-access journal “Communication and Culture Review”.

Contact Details

Head: +91-413-2654-678

Office: +91-413-2654-680

Mail: shuji22@gmail.com

Faculty

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Associate Professor
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Associate Professor
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Assistant Professor
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Assistant Professor
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Assistant Professor
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Assistant Professor
Santhi Siri
Assistant Professor
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Assistant Professor
The department has well equipped media labs and studios with the most recent equipment to train students on graphic and web designing, audio and video editing. The equipment includes broadcast quality audio and video equipment and professional digital SLR cameras. Classrooms are furnished with teaching aids such as LCD projector and DTH connection which enable students to keep themselves up-to-date with current affairs 24×7.The following are the key facilities and supporting equipment available in the Department. A separate well-furnished PhD Research Scholars room with Wi-Fi facility has been created to provide a conducive environment to pursue their studies.A) VIDEO PRODUCTION STUDIO The Department has a state-of-the-art production studio is boasting industry style and décor. It shares another bag studio with EMRC. Both studios have the most sophisticated equipment for video production processes. Indoor shooting, single and multi-camera production, dubbing and news bulletin anchoring are some of the exercises that take place in the studios, in addition, there are two audio booths for recording audio.B) MULTIMEDIA LAB The Multimedia lab has 80 high-end computer systems. The lab also has the supporting software that include Adobe products, Ulead Video Studio 11 and Sound Forge 9,Cool Edit Pro etc. A separate edit suite space that allows 10 students to carry out video editing is available as part of video production. Avid Mojo SD, Mac Pro with FCP & DPS velocity HD workstation for video editing is also available.C) COMMUNITY RADIO STATION – PUDUVAI VAANI FM 107.8 MHZ Puduvai Vaani is the community FM Radio facility on the University campus. It works on FM 107.8 MHz, covering an area of 20 km radius from the University campus. This station broadcasts programmes in both Tamil and English languages. Media students undergo training in the production of radio programmes that include writing radio scripts, voice modulation and live broadcasting over an FM radio channel. The station is a “first of its kind” among CRS with 2 suites for radio production and one suite for transmission & livebroadcast. The FM Community Radio Station has produced more than 500 hours of audio / radio content which are suitable for broadcast through any radio stations on varieties of themes including health, education to entertainment.
Students get placements in news organizations, advertising agencies, public relations firms, news websites, television news channels, film industry, e-learning companies, newspapers, digital marketing companies, non-governmental organizations and academic institutions. Students have been placed in various media organizations that include non-technical and technical jobs. Some of the companies include HP, Flipkart, Oracle, Times of India, The New Indian Express, CTS, TCS, Think Why Me Not, SUN TV, News7, Accenture, to name a few.
Each student undergoes internship for not less than four weeks in a media organization during summer vacation between second and third semesters. After completion, students submit a report on the experience they gain during the internship. The training they get from media houses is particularly helpful in orienting students to the requirements of the industry.

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Get in Touch with Us for world class Education.

The Registrar,
R Venkat Raman Nagar, Kalapet
Pondicherry - 605 014, India
registrar@pondiuni.edu.in
Tel : 0413 - 2655179 Fax : 0413 - 2655734

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