Saturday, 5th December 2020 - 7:29 pm

Dr.B.Rajeswari

Assistant Professor

Department of Management Studies

About
Research Area

With a basic degree in Agriculture, specialized in the area of Marketing and, focus in Sales & Distribution and Retailing in Rural Markets. Major areas of interest in research includes Green marketing, e-retailing and Services marketing. Having additional exposure in Operations Management, especially in Quality Management and Six sigma applications as an interdisciplinary expertise. Practicing a thoughtfully balanced mix of teaching pedagogy which strives to make the classes interactive so that students can correlate the theories with practical examples for better understanding and introducing experiential learning thereby making them ready for their future endeavors.

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Research Guidance

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Teaching Experience

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Publications

Notable Publications

Muhammad Ahsan Sadiq, B. Rajeswari and Lubna Ansari (2019), Segmentation of Indian shoppers in the context of organic foods, South Asian Journal of Business Studies, Volume9, Issue 2, pp 167-192.

Dr.B.Rajeswari (2012), “A Study on rationalizing the delivery cost to improve efficiency in local distribution”, Global Management Review, Vol:7, Issue 1, pp 11-20.

Karmugilan K Dr.B.Rajeswari (2019), Going green- the road ahead for green challenges in India, International Journal of Recent Technology and Engineering, Vol-8, Issue- 2S6, pp 629-633.

Monilaksmane A & Dr.B.Rajeswari (2019), Factors influence the choice of mobile apps for transactions among youngsters- an empirical study, International Journal of Recent Technology and Engineering, Vol-8, Issue- 2S6, pp 612-617.

Jamshida KV & Dr.B.Rajeswari (2019), The impact of C2C communication and shared information on buying decision: a buyer's perspective, International Journal of Recent Technology and Engineering, Vol-8, Issue- 2S6, pp 634-637.

Awards & Achievements​

"Best Paper Award at a National level conference organized by Dhanalakshmi Srinivasan College, Mahabalipuram in the year 2011."
Best Paper Award at a National level conference organized by Vel Tech High Tech Dr.Rangarajan Dr.Sakunthala Engineering College, Chennai in the year 2012.

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